What is a Product Feed?

A product feed, also known as a data feed, is an excel, .xml, or .txt file that contains a list of products and attributes of those products organized so that each product can be displayed, advertised or compared in a unique way.



Why Do I Need A Product Feed?

You need a data feed to put your products on the shopping channels like Google Shopping, Amazon and Facebook and etc. Submitting a product feed to a Comparison Shopping Engine is a required early step when starting an advertising campaign. Product Feed is an important part of communication between your business and a given CSE.




Useful Links:
  • Product feed tips for your online store to boost profits + sales [how-to]
  • How to submit feeds via Scheduled Fetches



  • What would you like to know next?

  • Where can I find my Amazon Product Advertising API access keys?
  • How to find and manage your Amazon Associate Tag/Affiliate Tracking ID
  • How to set up feeds for your Google and Facebook dynamic remarketing campaigns